Friday, December 12, 2014

Pay and display

Looks like the Govett-Brewster will be forced to go behind a pay wall. The New Plymouth City Council is proposing a rates cap and as part of the cuts required the museum would need to generate nearly $200,000 a year at the door. If the G-B goes with something like the MTG Hawke's Bay's pricing structure where locals get in free, they'd only need around 25,000 out-of-town visitors stumping up to meet the target. With the new Len Lye Centre promoted as a tourist magnet, a door charge would certainly test Lye’s pulling power. Unless of course the G-B can reel in a $200,000 a year sponsor to keep things free for visitors or choose to make cuts elsewhere.